Stakeholder engagement is a process that organizations can follow in order to listen to, collaborate with, or inform their existing stakeholders. This process entails identifying, mapping and prioritizing stakeholders to determine the best tactics for effective communication while making the best use of available resources.
Stakeholder engagement helps organizations to proactively consider the needs and desires of anyone who has a stake in their organization, which can foster connections, trust, confidence, and buy-in for your organization’s key initiatives. When done well, stakeholder engagement can mitigate potential risks and conflicts with stakeholder groups, including uncertainty, dissatisfaction, misalignment, disengagement, and resistance to change
When it comes to strategic planning stakeholder engagement is critical. It’s important that our stakeholders understand why you exist, where we want to go, and how we’re going to get there. Furthermore, it’s essential that our KEY stakeholders are aligned with and brought into the strategic direction of your organization so they can become advocates that can help you achieve your mission and vision.
Additionally, our stakeholders will have a wealth of relevant knowledge and experience that your senior leaders may want to take into consideration to help your organization be more impactful, sustainable and viable over the long-term.